Find the Words That Finally Fit Your Business.

Because “sounding professional” doesn’t have to mean “sounding the same.”

I help B2B SaaS and service-based businesses turn complex ideas into content their audiences instantly understand. Together, we’ll shape your voice, sharpen your message, and build a content strategy that feels unmistakably you.

Clarity converts. Confusion doesn't.

Most companies struggle with one of two problems: either nobody understands what you actually do, or you sound exactly like your competitors.

I work with purpose-driven B2B brands, service providers, and thought leaders who want content that:

- Clearly explains complex offerings without the jargon
- Sounds authentically human
- Builds trust and authority across markets and cultures

Here's how we can work together

Before we talk about deliverables, I dig into what makes your business unique—your values, your audience, and the nuances that shape how you communicate. From there, we create content that’s human, that speaks the same language as your prospects.

Messaging & Brand Voice

Does this sound like you?

Your prospects don’t understand what your product actually does.

Your content all sounds robotic, generic, or just way too technical.

You’ve grown fast but your content hasn’t caught up, leaving you with messy assets and inconsistencies across all your channels.

These👆are all signs that your brand voice and messaging need some work.

Together, we can fix this with:

- - A brand messaging framework with positioning statement and differentiators
  - Voice and tone guidelines
  - Ideal customer personas based on VOC insights

What your marketing needs most is clarity.

With my help, you’ll have a blueprint for all the content you publish: your website pages, blog posts, social posts, lead magnets, sales scripts, and more.

Strategic Content Partnership (Fractional)

Any of this sound familiar?

You create plenty of content but it doesn’t get leads.

You don’t have time to create a strategy so multiple team members own content creation—and your tone changes from one post to the next.

You’re tired of publishing content that just feels like noise and doesn’t mean anything.

If you have these problems, you’re suffering from “post it and see” syndrome. 👀

I can join your team as a fractional content strategist and provide:

- - Monthly strategy sessions and content planning
  - Ongoing content creation (blog posts, LinkedIn content, email campaigns)
  - Voice consistency across channels
  - Monthly performance check-in and recommendations

It’s time to stop spraying and praying.

Let’s create a content process that’s linked to measurable results like trust, leads, and authority.

Thought Leadership & Ghostwriting

Feel like this could be you?

You have plenty of brilliant ideas but no time (or confidence) to write about them online.

Maybe English isn’t your first language, or you’re just unsure how to write for a global audience.

You want to sound smart, human, and genuine but without spending hours editing every sentence or wondering if you’re “doing LinkedIn right.”

Anxiety about posting online 😳 shouldn’t prevent you from sharing your expert insights.

I can help you find your voice and create content that sounds like you with:

- - A voice development session + positioning outline
  - Monthly ghostwritten content (LinkedIn posts or articles, blog posts, etc.)
  - Idea development and content calendar
  - Optional editing of your existing drafts

Find your audience and build your authority.

I’ll help you figure out how to position your expertise and articulate your ideas in a natural voice.

Website Copy for Clarity & Conversion

These challenges might sound familiar:

You know your product is great but you’re not sure your messaging lands.

You don’t want to “dumb it down,” but you also don’t want to sound overly technical.

Translating your company’s internal knowledge into clear, persuasive copy feels daunting.

I see this all the time with both SaaS and service providers. 🔍 You’re too close to your own expertise.

I can write (or rewrite) your website copy and turn all that complexity into clarity.

- - Homepage copy (clear value proposition, customer-focused messaging)
  - Service/product pages with benefit-driven copy
  - About page that builds trust and connection
  - Location-based service pages (for multi-location businesses)
  - Optimized copy without sacrificing natural language

Let’s find the human side of your product or service.

I’ll get into the emotional problem you solve for your customers, and write copy in the language that makes them feel understood.

Kind words from clients

Courtney was the person we tapped when we created new offerings in social media and YouTube, and she quickly developed a strategy and a system that, blessedly, required little oversight from me as a supervisor.

Brad Fruhauff

Editor, Book Coach, & Content Analyst

Courtney is excellent at what she does. She has a keen ear for tone/style; she’s fearless about tackling practically any project we have; and she’s fun and easy to work with. I’d recommend her without hesitation..

Adam Kosloff

Editor, Book Coach, & Content Analyst

Not sure where to start?

Book a free 15-minute discovery call and we’ll figure it out together. I’ll ask about your goals, challenges, and what success looks like for you. Then, I’ll recommend the best starting point.

What working with me looks like

Research-driven, not guesswork

I start with voice-of-customer data, audience insights, and your business goals. Every content decision has data-backed rationale.

Process-oriented and strategic

I’m not a “one and done” copywriter. I’m your copy & messaging partner, giving you frameworks and systems that you can use over and over.

Clarity meets discoverability

I combine human-centered storytelling with SEO, so your message doesn’t just reach people—it reaches the right people.

European market perspective

Most SaaS marketing advice is aimed at U.S. audiences. I understand the complexity of marketing across borders and cultures.

Who I work with

I'm not for everybody (and that's okay!) Here's who I work best with:

B2B SaaS companies expanding across European markets or entering the EU from the U.S.
Service-based businesses (consultancies, agencies, professional services) with complex offerings that need simplification
Mission-driven brands who value authenticity, empathy, and building trust over making quick sales
Thought leaders who want to establish authority without sounding corporate
Teams who value strategy and process over one-off content creation

Courtney Withrow