Case Study: Building a Consistent Brand Voice for a HealthTech Marketing Agency

Ooho is a marketing and GTM agency specializing in healthtech, biotech, and medtech. I worked with them on their content marketing efforts to help increase their brand awareness, specifically via LinkedIn.

LinkedIn Content Strategy: 41% Engagement Boost

We defined their content pillars and developed a LinkedIn content plan. Then, I created copy for their company page posts and worked with their internal team to coordinate visuals. Ooho’s average engagement rate on LinkedIn increased from 12% to 15% over six months:

+10% impressions
+41% reactions
+25% comments

The engagement on the LinkedIn page also contributed to Ooho’s recruitment efforts, attracting interest from highly qualified talent.

Building Brand Voice with Strategic Copywriting & Messaging

Ooho wanted newer examples to show the kind of client work they do currently. I interviewed Ooho team members about their client projects in order to write full-length case studies.

We also worked on refining the Ooho brand voice, tone, and key messaging concerning their marketing copy. I created a voice and tone guide and copywriting guidelines to help keep their brand consistent across all digital channels.

Key Services

With a refined voice and messaging strategy, Ooho’s content began resonating more deeply with both potential clients and talent in their industry.

Visit Ooho’s website and LinkedIn page.

Your brand has a story worth telling. Let’s make sure it’s told with clarity, confidence, and consistency. Reach out so we can discuss how to refine your messaging and elevate your presence online. Fill out the form below so we can set up a call.