Find the Words That Finally Fit Your Business.
Because “sounding professional” doesn’t have to mean “sounding the same.”
I help B2B SaaS and service-based businesses turn complex ideas into content their audiences instantly understand. Together, we’ll shape your voice, sharpen your message, and build a content strategy that feels unmistakably you.
Let's turn clarity into your competitive advantage.
Most companies struggle with one of two problems: either nobody understands what you actually do, or you sound exactly like your competitors.
I work with purpose-driven B2B brands, service providers, and thought leaders who want content that:
- Clearly explains complex offerings without the jargon
- Sounds authentically human (not corporate or AI-generated)
- Builds trust and authority across markets and cultures
Here's how we can work together
Before we ever talk about deliverables, I dig into what makes your business unique—your values, your audience, and the nuances that shape how you communicate. From there, we create content that’s human, not corporate. Strategic, not spammy.
Messaging & Brand Voice
Your competitors say the same things you do. Your prospects can’t tell you apart. Let’s fix that.
Best for:
- Service-based businesses with complex offerings (consultancies, agencies, legal, accounting, HR, etc.)
- Companies with unclear positioning or expanding to new markets
- Brands that want storytelling-led copy instead of corporate fluff
What you get:
- Brand messaging framework (positioning statement, differentiators, and proof points)
- Customer research and voice-of-customer (VOC) analysis
- Voice and tone guidelines
- Ideal customer personas based on VOC insights
- 60-minute team training to learn how to apply new brand messaging
The shift:
From “We sound like everyone else” to “We finally have words that sound like us.”
Strategic Content Partnership (Fractional)
Stop treating content like a checkbox. Start building trust, authority, and actual business results.
Best for:
- B2B SaaS companies (10-200 employees) needing consistent, strategic content
- Mission-driven companies wanting authentic, trust-building content
- Teams who value process and strategy over quick wins
What you get:
- Monthly strategy sessions and content planning
- Ongoing content creation (blog posts, LinkedIn content, email campaigns)
- Voice consistency across channels
- Monthly performance check-in and optimization recommendations
- Access to ad-hoc strategic guidance
The shift:
From “We post when we remember to” to “Our content actually builds trust, traffic, and authority.”
Thought Leadership & Ghostwriting
Sound smart, human, and consistent online—without sounding “content-y.” I’ll help you articulate your ideas in a natural voice so you can grow your authority.
Best for:
- Founders, consultants, or executives
- Individuals with brilliant ideas but no time (or confidence) to write about them
What you get:
- Voice development session + positioning outline
- 8-12 ghostwritten LinkedIn posts, articles, or newsletters per month
- Idea development and content calendar
- Optional editing of your existing drafts
- Coaching and strategy on LinkedIn engagement
The shift:
From “I should post more” to “People finally know what I stand for.”
Website Copy for Clarity & Conversion
Clarity converts. Confusion doesn’t. If your homepage leaves people confused, you’re not just losing visitors—you’re losing money.
Best for:
- Service providers tired of prospects asking “but what do you actually do?”
- Companies with complex offerings that need simplification
- Brands ready to prioritize clarity and customer understanding over sounding impressive
What you get:
- Homepage copy (clear value proposition, customer-focused messaging)
- Service/product pages with benefit-driven copy
- About page that builds trust and connection
- Location-based service pages (for multi-location businesses)
- SEO optimization without sacrificing natural, human language
The shift:
From “We have a product/service that confuses people” to “We have a story people remember.”
Kind words from clients
Courtney was the person we tapped when we created new offerings in social media and YouTube, and she quickly developed a strategy and a system that, blessedly, required little oversight from me as a supervisor.
Brad Fruhauff
Editor, Book Coach, & Content Analyst
Courtney is excellent at what she does. She has a keen ear for tone/style; she’s fearless about tackling practically any project we have; and she’s fun and easy to work with. I’d recommend her without hesitation..
Adam Kosloff
Editor, Book Coach, & Content Analyst
Not sure where to start?
Book a free 15-minute discovery call and we’ll figure it out together. I’ll ask about your goals, challenges, and what success looks like for you. Then, I’ll recommend the best starting point.
What working with me looks like
Research-driven, not guesswork
I start with voice-of-customer data, audience insights, and your business goals.
Process-oriented and strategic
You won't just get content deliverables. You'll get frameworks, systems, and thinking that keeps working after our engagement ends.
Clarity meets discoverability
I combine human-centered storytelling with smart SEO practices, so your messaging reaches the right people.
European market perspective
I understand the complexity of marketing across borders and cultures. Most marketing advice assumes you're in Silicon Valley. I don't.
Who I work with
I'm not for everybody (and that's okay!) Here's who I work best with:
- B2B SaaS companies expanding across European markets or entering the EU from the U.S.
- Service-based businesses (consultancies, agencies, professional services) with complex offerings that need simplification
- Mission-driven brands who value authenticity, empathy, and building trust over making quick sales
- Thought leaders who want to establish authority without sounding corporate
- Teams who value strategy and process over one-off content creation
Ready to sound more like you and less like everyone else?
Let’s talk about what’s not working with your content—and how to fix it.
Fractional Content Marketer
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Copyright Courtney Withrow SRL 2025. All rights reserved.